Imagine this …
Near Future addons for Google Talk: Speculations on their launch of PC-to-Phone capability with their tie ups with Gizmo Project and also with the incorporation of directory services (these are my thoughts) using their own search engine.
Case:
1. You want to book a room in Goa without the hassles of having middle tiers (travel agencies and the likes) to eat up the commisions.
2. You open up Google Talk
3. Search for your favorite group of hotels (or just search for any damn hotel in Goa)
4. Call the numbers displayed on the screen against a full fledged description of the hotel with pics
5. You make your calls based on your choice (of course, but perhaps we’ll also have reviews and star ratings, now that’d be nice)
6 . Add them to your address book (if you want to)
7. Alternatively use your cellphones to connect to you PC via a USB bluetooth telephony device (something similar to this will become common grounds very soon) that supports connecting to SIP protocols (and the newer VOIP protocols) and thereafter make calls directly from your cellphone with to n fro transfer of address book and related data.
Note: You may choose to replace Calling Hotels in Goa with anything else which might seem the need of the hour (viz. Pizzas, Movie Tickets, Home service barber among a crazy billion others)
Just a thought …